CI Success Story: Bookatable UK

Here at CI, we sometimes find ourselves getting so preoccupied thinking about the next big thing in influencer marketing, that we forget to celebrate the incredible things it has already done. To remedy... read more

CI Success Story: SESOME Agency

Here at CI, we sometimes find ourselves getting so preoccupied thinking about the next big thing in influencer marketing, that we forget to celebrate the incredible things it has already done. To remedy... read more

Use Your Influence: How to Carve a Niche

One of the biggest recent trends in influencer marketing is the swing towards brands sidelining larger, well-known, established influencers in favour of ‘micro’ ones. In simple terms, this consists... read more

Use Your Influence: Chasing Late Payments

Working as an influencer can often come with its challenges. By now, brands and agencies should have cottoned onto the fact that influencers are extremely valuable, and will require financial compensation... read more

Use Your Influence: Making a Media Pack

As a newly emerging influencer, chances are you will have gathered yourself some pretty impressive readership stats, and social followings to boot. You will also have a clear idea about what you can... read more

A Brief History of Influencer Marketing

With the seemingly unrelenting spotlight thrown onto influencer marketing in the last few years, it can sometimes feel as if this phenomenon has been around as long as business itself. However, in the... read more

Success Story: Leftover Currency

Here at CI, we sometimes find ourselves getting so preoccupied thinking about the next big thing in influencer marketing, that we forget to celebrate the incredible things it has already done. To remedy... read more

Micro, Macro or Multiple-Micro?

The Most Important Question in Influencer Marketing Right Now Who says that influence has to be loud, large and global? For the last year, countless articles have bucked both previous trends... read more