I had the privilege of being invited to speak in Rotterdam at Traverse Events’s #Traverse18. Met some wonderful bloggers, influencers and industry bods. I had Room 1, with seating... read more
#Traverse18’s SEO presentation in Rotterdam
Author Archives: Adrian Land
Success Story: Leftover Currency
Here at CI, we sometimes find ourselves getting so preoccupied thinking about the next big thing in influencer marketing, that we forget to celebrate the incredible things it has already done. To remedy... read more
Adrian Land is in episode 3 of their #TraverseTalks series
Our founder Adrian Land, was interviewed last week by Paul Dow from Traverse Events. This is the third in their #TraverseTalks series,... read more
What Can I Actually Ask an Influencer to Do?
Being endlessly told that influencer marketing is the hot, new thing to be investing in right now is all well and good, but sometimes the notion of using influencers to further the reach and reputation... read more
Top 10 Tips for Hiring an Influencer
Unsurprisingly, hiring an influencer (or influencers) to work with on a collaborative project is pretty much the most important stage of the whole IM process. No pressure right? Luckily, here... read more
Planning Your First Influencer Marketing Campaign?
If you’ve set aside the funds and manpower to get going with influencer marketing, chances are you’ll want to be as sure as possible that it will be successful. Although nothing can guarantee... read more
Where is the Influence – Which channels are more effective in 2017?
Although influencer marketing is going from strength to strength, it’s still as susceptible to fluctuating trends and altering perspectives as any other marketing process. Because influencer... read more
5 Reasons to Pitch Influencer Marketing to Your Clients
As a marketing agency, you’ll no doubt be constantly on the lookout for ways to maximise your client’s ROIs. We assume. And, since influencer marketing has proven itself to be one of the most effective... read more
How to Pitch Influencer Marketing to Your Boss
You’d be hard pushed to find a marketing professional these days that is not even a little bit sold on influencer marketing as a hugely worthwhile exercise. Further up the managerial chain however,... read more
A Step-by-Step Guide to In-House Influencer Marketing
There are multiple reasons for wanting to conduct influencer marketing in-house as opposed to through an agency, authenticity and control being the most pertinent. Deciding to work with influencers... read more
Can You Try Influencer Marketing Without an Agency?
As an influencer marketing platform, you’d be forgiven for thinking that this post may be just a tad biased. After all, our entire raison d’etre is to cut out the middleman of influencer collaborations... read more
CI Success Story: Bookatable UK
Here at CI, we sometimes find ourselves getting so preoccupied thinking about the next big thing in influencer marketing, that we forget to celebrate the incredible things it has already done. To remedy... read more
CI’s Founder Adrian Talks Influence and SEO at Traverse 17
Fresh from a dynamic, exciting and thoroughly enjoyable weekend at the Traverse ‘17 conference, CI’s founder and CEO Adrian Land is here to share his knowledge on all things SEO and influence. Adrian... read more
Use Your Influence: Optimising Your Content and Why it’s Important
SEO is hardly the most exciting of digital marketing’s many acronyms, let’s be honest. Commonly misquoted, and dogged by ‘scare stories’ of bad practices and Google penalties, SEO often gets... read more
Use Your Influence: The ASA and What You Need to Know
As exciting as it is, beginning to work as an influencer that partners with brands in a paid capacity also comes with its complexities. This is, largely, because even once you have agreed to produce... read more
A Brief History of Influencer Marketing
With the seemingly unrelenting spotlight thrown onto influencer marketing in the last few years, it can sometimes feel as if this phenomenon has been around as long as business itself. However, in the... read more
Micro, Macro or Multiple-Micro?
The Most Important Question in Influencer Marketing Right Now Who says that influence has to be loud, large and global? For the last year, countless articles have bucked both previous trends... read more
Four Ways Influencer Marketing is Changing in 2017
As we tumble headlong through the second month of 2017, it can seem as though the world of influencer marketing is changing at such a rapid pace, those on the outside of the action can be left bewildered,... read more
An A to Z of Influencer Marketing
Get to know influencer marketing a little better with our customised alphabet! A is for… Affiliate marketing – Meaning a performance-based activity whereby affiliates are rewarded... read more
Building Brand Reputation – Everybody’s Responsible
Although undeniably important, link-building is just part of increasing brand awareness. Here at SESOME, we like to focus on reputation rather than just link building – we believe achieving links... read more
The 4 clickbait title types you need to know about, or maybe you are already using!
Plus, a whole bunch of ready to go find-and-replace-formulas for you! I have combined two in the title of this piece. “Intrigue” and “Smug”. Did you notice? If you are reading... read more
Your 2017 marketing budget: Why it should include influencer marketing
The run-up to Christmas and New Year is renowned for many reasons: mince pies, fairy lights and television adverts that have budgets rivalling Hollywood blockbusters. However, in the wonderful world... read more
Why is Considerable Influence needed?
We have landed on our opening missing statement of: Influencer Marketing. Simplified I hope that gives you a clue to what we are intending to do. If you are in the... read more
The Changing Face of Influencer Marketing
For anyone even slightly invested in the digital world, it’s hard to imagine it without ‘the blogger’. Rarely is a new product launched or promoted these days without a recognisable face from... read more