To use an unprecedented phrase. We are in ‘unprecedented times’. Some industries are thriving, some are in stasis, some don’t know where they are, and some are gone [going] for good. Some... read more
Content marketing is not a new concept. Although businesses have been using content marketing for years, it is only since 2007 that it has become the digital powerhouse of marketing departments the... read more
Be a Trusted Source to Users Being a business that customers trust enough to buy from has never been more important. With so many competitors in every sector and the multiple distractions that... read more
…and the Cons of Traditional Marketing Methods? Influencer marketing is a business buzzword, with many brands expanding their reach and knocking on the doors of many influencers in the... read more
The content that you create for your audience will play a large part in your business’s success in the digital age. While content is now vital for SEO purposes, many marketers and business owners... read more
If you are one of our Influencers – nothing. Congrats, you have just saved 2 minutes – why not play... read more
Believe it or not, but those Instagram photos you see of girls or guys posing with products are an effective form of advertising. Usually... read more
Christmas and New Year is a chaotic time for everyone. People are searching for the best presents for their loved ones, while businesses are looking for ways to advertise their products and become more... read more
Writing an effective brief is essential to get a positive result from anyone you outsource work to. Writing a good brief is considered by many, a lost art! Here at CI we think a good... read more
Yesterday, the 10th of September, Google shared a new rel link attribute update. The idea of this is to help them identify the type and relationship of links in their ‘link graph’. You... read more
Encore Tickets have been using CI for a while now. At the time of writing this post, they have put live 8 campaigns already. That is an endorsement by itself. Today’s post focuses on Kieran... read more
There are multiple reasons for wanting to conduct influencer marketing in-house as opposed to through an agency, authenticity and control being the most pertinent. Deciding to work with influencers... read more
We have landed on our opening missing statement of: Influencer Marketing. Simplified I hope that gives you a clue to what we are intending to do. If you are in the... read more
Here at CI, we sometimes find ourselves getting so preoccupied thinking about the next big thing in influencer marketing, that we forget to celebrate the incredible things it has already done. To remedy... read more
I had the privilege of being invited to speak in Rotterdam at Traverse Events’s #Traverse18. Met some wonderful bloggers, influencers and industry bods. I had Room 1, with seating... read more
Here at CI, we sometimes find ourselves getting so preoccupied thinking about the next big thing in influencer marketing, that we forget to celebrate the incredible things it has already done. To remedy... read more
Our founder Adrian Land, was interviewed last week by Paul Dow from Traverse Events. This is the third in their #TraverseTalks series,... read more
Being endlessly told that influencer marketing is the hot, new thing to be investing in right now is all well and good, but sometimes the notion of using influencers to further the reach and reputation... read more
Unsurprisingly, hiring an influencer (or influencers) to work with on a collaborative project is pretty much the most important stage of the whole IM process. No pressure right? Luckily, here... read more
If you’ve set aside the funds and manpower to get going with influencer marketing, chances are you’ll want to be as sure as possible that it will be successful. Although nothing can guarantee... read more
Although influencer marketing is going from strength to strength, it’s still as susceptible to fluctuating trends and altering perspectives as any other marketing process. Because influencer... read more
As a marketing agency, you’ll no doubt be constantly on the lookout for ways to maximise your client’s ROIs. We assume. And, since influencer marketing has proven itself to be one of the most effective... read more
You’d be hard pushed to find a marketing professional these days that is not even a little bit sold on influencer marketing as a hugely worthwhile exercise. Further up the managerial chain however,... read more
As an influencer marketing platform, you’d be forgiven for thinking that this post may be just a tad biased. After all, our entire raison d’etre is to cut out the middleman of influencer collaborations... read more
Fresh from a dynamic, exciting and thoroughly enjoyable weekend at the Traverse ‘17 conference, CI’s founder and CEO Adrian Land is here to share his knowledge on all things SEO and influence. Adrian... read more
SEO is hardly the most exciting of digital marketing’s many acronyms, let’s be honest. Commonly misquoted, and dogged by ‘scare stories’ of bad practices and Google penalties, SEO often gets... read more
As exciting as it is, beginning to work as an influencer that partners with brands in a paid capacity also comes with its complexities. This is, largely, because even once you have agreed to produce... read more
With the seemingly unrelenting spotlight thrown onto influencer marketing in the last few years, it can sometimes feel as if this phenomenon has been around as long as business itself. However, in the... read more
The Most Important Question in Influencer Marketing Right Now Who says that influence has to be loud, large and global? For the last year, countless articles have bucked both previous trends... read more
As we tumble headlong through the second month of 2017, it can seem as though the world of influencer marketing is changing at such a rapid pace, those on the outside of the action can be left bewildered,... read more