Content marketing is not a new concept. Although businesses have been using content marketing for years, it is only since 2007 that it has become the digital powerhouse of marketing departments the... read more

Be a Trusted Source to Users Being a business that customers trust enough to buy from has never been more important. With so many competitors in every sector and the multiple distractions that... read more

The content that you create for your audience will play a large part in your business’s success in the digital age. While content is now vital for SEO purposes, many marketers and business owners... read more

Christmas and New Year is a chaotic time for everyone. People are searching for the best presents for their loved ones, while businesses are looking for ways to advertise their products and become more... read more

Writing an effective brief is essential to get a positive result from anyone you outsource work to. Writing a good brief is considered by many, a lost art! Here at CI we think a good... read more

There are multiple reasons for wanting to conduct influencer marketing in-house as opposed to through an agency, authenticity and control being the most pertinent. Deciding to work with influencers... read more

Being endlessly told that influencer marketing is the hot, new thing to be investing in right now is all well and good, but sometimes the notion of using influencers to further the reach and reputation... read more

Unsurprisingly, hiring an influencer (or influencers) to work with on a collaborative project is pretty much the most important stage of the whole IM process. No pressure right? Luckily, here... read more

If you’ve set aside the funds and manpower to get going with influencer marketing, chances are you’ll want to be as sure as possible that it will be successful. Although nothing can guarantee... read more

You’d be hard pushed to find a marketing professional these days that is not even a little bit sold on influencer marketing as a hugely worthwhile exercise. Further up the managerial chain however,... read more

As an influencer marketing platform, you’d be forgiven for thinking that this post may be just a tad biased. After all, our entire raison d’etre is to cut out the middleman of influencer collaborations... read more

SEO is hardly the most exciting of digital marketing’s many acronyms, let’s be honest. Commonly misquoted, and dogged by ‘scare stories’ of bad practices and Google penalties, SEO often gets... read more

As a successful influencer, you’ll have a huge amount on your plate. From the constant production of content that’ll keep your audience hooked, to the unrelenting maintenance of numerous social... read more

The current rhetoric around influencer marketing can often paint the influencer in a somewhat heroic light, and place influence itself on a pedestal. Yes, brands are waking up everyday to the overwhelming... read more

One of the biggest recent trends in influencer marketing is the swing towards brands sidelining larger, well-known, established influencers in favour of ‘micro’ ones. In simple terms, this consists... read more

Making the transition from popular blogger/vlogger/social personality to professional influencer comes with many challenges and changes, but by far the most marked of these is beginning to produce content... read more

Starting out as an influencer and being approached by brands to work on myriad projects can be nothing short of overwhelming. With so many different ways to collaborate, it can be difficult to see the... read more

Being an influencer and working for yourself has a string of incredible benefits (not the least of which being the option of working from the sofa). As ‘cushty’ as influencer working can... read more

Working as an influencer can often come with its challenges. By now, brands and agencies should have cottoned onto the fact that influencers are extremely valuable, and will require financial compensation... read more

As exciting as it is, beginning to work as an influencer that partners with brands in a paid capacity also comes with its complexities. This is, largely, because even once you have agreed to produce... read more

As a newly emerging influencer, chances are you will have gathered yourself some pretty impressive readership stats, and social followings to boot. You will also have a clear idea about what you can... read more

If you’re a newly emerging influencer, firstly, congratulations! It takes an awful amount of work, resilience and tenacity to build up a valuable identity that brands are keen to pay for. Once... read more

The meteoric rise of blogging and influencer marketing has had far reaching consequences in many areas of advertising, not the least being the shift in influence from the unattainable celebrity, to... read more

Integrating influencer marketing into your current brand promotion can be a daunting and seemingly complicated task. Of course, there are many, many, many ways in which brands can draw up an influencer... read more

Although influencer marketing is very much in the spotlight when it comes to contemporary marketing styles, it is important to remember that, despite appearances, it is not the be-all-and-end-all. Marketing... read more

It’s no secret that influencer marketing has been around almost as long as the concept of business itself, from word-of-mouth recommendations to celebrity endorsements. What has changed dramatically... read more

If you are currently working within the marketing industry, chances are that you’re constantly being told (by us as much as anyone) that influencers are the only way to go for 2017’s strategy.... read more

Once you’ve selected which influencers will help you reach your target audience, worked together to devise a plan to make it happen and clearly set out your ROIs, you’d assume the hard work is almost... read more

As much as influencer marketing is being heralded as one of the most worthwhile endeavours a brand can engage in, it undeniably has one disadvantage over other, more traditional marketing efforts –... read more