Content marketing is not a new concept. Although businesses have been using content marketing for years, it is only since 2007 that it has become the digital powerhouse of marketing departments the... read more
Category Archives: How to
How content marketing can drive sales
Be a Trusted Source to Users Being a business that customers trust enough to buy from has never been more important. With so many competitors in every sector and the multiple distractions that... read more
How content marketing fits into a customer buying journey
The content that you create for your audience will play a large part in your business’s success in the digital age. While content is now vital for SEO purposes, many marketers and business owners... read more
Why Your In-House Marketing Team Needs Influencer Marketing for Your Christmas/New Year Campaigns
Christmas and New Year is a chaotic time for everyone. People are searching for the best presents for their loved ones, while businesses are looking for ways to advertise their products and become more... read more
How to write a good brief, and what should be in it
Writing an effective brief is essential to get a positive result from anyone you outsource work to. Writing a good brief is considered by many, a lost art! Here at CI we think a good... read more
A Step-by-Step Guide to In-House Influencer Marketing
There are multiple reasons for wanting to conduct influencer marketing in-house as opposed to through an agency, authenticity and control being the most pertinent. Deciding to work with influencers... read more
What Can I Actually Ask an Influencer to Do?
Being endlessly told that influencer marketing is the hot, new thing to be investing in right now is all well and good, but sometimes the notion of using influencers to further the reach and reputation... read more
Top 10 Tips for Hiring an Influencer
Unsurprisingly, hiring an influencer (or influencers) to work with on a collaborative project is pretty much the most important stage of the whole IM process. No pressure right? Luckily, here... read more
Planning Your First Influencer Marketing Campaign?
If you’ve set aside the funds and manpower to get going with influencer marketing, chances are you’ll want to be as sure as possible that it will be successful. Although nothing can guarantee... read more
How to Pitch Influencer Marketing to Your Boss
You’d be hard pushed to find a marketing professional these days that is not even a little bit sold on influencer marketing as a hugely worthwhile exercise. Further up the managerial chain however,... read more
Can You Try Influencer Marketing Without an Agency?
As an influencer marketing platform, you’d be forgiven for thinking that this post may be just a tad biased. After all, our entire raison d’etre is to cut out the middleman of influencer collaborations... read more
CI’s Founder Adrian Talks Influence and SEO at Traverse 17
Fresh from a dynamic, exciting and thoroughly enjoyable weekend at the Traverse ‘17 conference, CI’s founder and CEO Adrian Land is here to share his knowledge on all things SEO and influence. Adrian... read more
Use Your Influence: Optimising Your Content and Why it’s Important
SEO is hardly the most exciting of digital marketing’s many acronyms, let’s be honest. Commonly misquoted, and dogged by ‘scare stories’ of bad practices and Google penalties, SEO often gets... read more
Use Your Influence: 21 Incredibly Useful Online Tools for Influencers
As a successful influencer, you’ll have a huge amount on your plate. From the constant production of content that’ll keep your audience hooked, to the unrelenting maintenance of numerous social... read more
Use Your Influence: Pitching Yourself to Brands
The current rhetoric around influencer marketing can often paint the influencer in a somewhat heroic light, and place influence itself on a pedestal. Yes, brands are waking up everyday to the overwhelming... read more
Use Your Influence: How to Carve a Niche
One of the biggest recent trends in influencer marketing is the swing towards brands sidelining larger, well-known, established influencers in favour of ‘micro’ ones. In simple terms, this consists... read more
Use Your Influence: Ways to Work with Brands
Making the transition from popular blogger/vlogger/social personality to professional influencer comes with many challenges and changes, but by far the most marked of these is beginning to produce content... read more
Use Your Influence: 7 Common Pitfalls of Working with Brands (and how to avoid them)
Starting out as an influencer and being approached by brands to work on myriad projects can be nothing short of overwhelming. With so many different ways to collaborate, it can be difficult to see the... read more
Use Your Influence: Knowing Your Rights as an Influencer
Being an influencer and working for yourself has a string of incredible benefits (not the least of which being the option of working from the sofa). As ‘cushty’ as influencer working can... read more
Use Your Influence: Chasing Late Payments
Working as an influencer can often come with its challenges. By now, brands and agencies should have cottoned onto the fact that influencers are extremely valuable, and will require financial compensation... read more
Use Your Influence: The ASA and What You Need to Know
As exciting as it is, beginning to work as an influencer that partners with brands in a paid capacity also comes with its complexities. This is, largely, because even once you have agreed to produce... read more
Use Your Influence: Making a Media Pack
As a newly emerging influencer, chances are you will have gathered yourself some pretty impressive readership stats, and social followings to boot. You will also have a clear idea about what you can... read more
Use Your Influence: How Much is it Worth?
If you’re a newly emerging influencer, firstly, congratulations! It takes an awful amount of work, resilience and tenacity to build up a valuable identity that brands are keen to pay for. Once... read more
Use Your Influence: Can I Monetise My Blog?
The meteoric rise of blogging and influencer marketing has had far reaching consequences in many areas of advertising, not the least being the shift in influence from the unattainable celebrity, to... read more
Influencer Marketing for Beginners: 6 Steps to Building Your Influencer Marketing Strategy
Integrating influencer marketing into your current brand promotion can be a daunting and seemingly complicated task. Of course, there are many, many, many ways in which brands can draw up an influencer... read more
Influencer Marketing for Beginners: How to Integrate Influencers into Your Existing Marketing Strategy
Although influencer marketing is very much in the spotlight when it comes to contemporary marketing styles, it is important to remember that, despite appearances, it is not the be-all-and-end-all. Marketing... read more
Influencer Marketing for Beginners: Social, Blogger or Vlogger – How Different Are They Really?
It’s no secret that influencer marketing has been around almost as long as the concept of business itself, from word-of-mouth recommendations to celebrity endorsements. What has changed dramatically... read more
Influencer Marketing for Beginners: How Can I Use Influencers?
If you are currently working within the marketing industry, chances are that you’re constantly being told (by us as much as anyone) that influencers are the only way to go for 2017’s strategy.... read more
Influencer Marketing for Beginners: How Much is Influence Really Worth?
Once you’ve selected which influencers will help you reach your target audience, worked together to devise a plan to make it happen and clearly set out your ROIs, you’d assume the hard work is almost... read more
Influencer Marketing for Beginners: How to Identify and Measure Your ROIs
As much as influencer marketing is being heralded as one of the most worthwhile endeavours a brand can engage in, it undeniably has one disadvantage over other, more traditional marketing efforts –... read more