Making the transition from popular blogger/vlogger/social personality to professional influencer comes with many challenges and changes, but by far the most marked of these is beginning to produce content... read more
Use Your Influence: 7 Common Pitfalls of Working with Brands (and how to avoid them)
Starting out as an influencer and being approached by brands to work on myriad projects can be nothing short of overwhelming. With so many different ways to collaborate, it can be difficult to see the... read more
Use Your Influence: Knowing Your Rights as an Influencer
Being an influencer and working for yourself has a string of incredible benefits (not the least of which being the option of working from the sofa). As ‘cushty’ as influencer working can... read more
Use Your Influence: Chasing Late Payments
Working as an influencer can often come with its challenges. By now, brands and agencies should have cottoned onto the fact that influencers are extremely valuable, and will require financial compensation... read more
Use Your Influence: The ASA and What You Need to Know
As exciting as it is, beginning to work as an influencer that partners with brands in a paid capacity also comes with its complexities. This is, largely, because even once you have agreed to produce... read more
Use Your Influence: Making a Media Pack
As a newly emerging influencer, chances are you will have gathered yourself some pretty impressive readership stats, and social followings to boot. You will also have a clear idea about what you can... read more
Use Your Influence: How Much is it Worth?
If you’re a newly emerging influencer, firstly, congratulations! It takes an awful amount of work, resilience and tenacity to build up a valuable identity that brands are keen to pay for. Once... read more
Use Your Influence: Can I Monetise My Blog?
The meteoric rise of blogging and influencer marketing has had far reaching consequences in many areas of advertising, not the least being the shift in influence from the unattainable celebrity, to... read more
A Brief History of Influencer Marketing
With the seemingly unrelenting spotlight thrown onto influencer marketing in the last few years, it can sometimes feel as if this phenomenon has been around as long as business itself. However, in the... read more
Going Viral: How Influence Can Make an Unusually Successful Campaign
Urban Dictionary defines the phenomenon of ‘going viral’ as “an image, video, or link that spreads rapidly through a population by being frequently shared with a number... read more
Micro, Macro or Multiple-Micro?
The Most Important Question in Influencer Marketing Right Now Who says that influence has to be loud, large and global? For the last year, countless articles have bucked both previous trends... read more
Influencer Marketing for Beginners: 6 Steps to Building Your Influencer Marketing Strategy
Integrating influencer marketing into your current brand promotion can be a daunting and seemingly complicated task. Of course, there are many, many, many ways in which brands can draw up an influencer... read more
Four Ways Influencer Marketing is Changing in 2017
As we tumble headlong through the second month of 2017, it can seem as though the world of influencer marketing is changing at such a rapid pace, those on the outside of the action can be left bewildered,... read more
Influencer Marketing vs Influencer Advertising: Who Comes Out On Top?
Here at CI, we chat a lot about influencer marketing – both personally and professionally, we can’t get enough. A term we rarely go into detail about however, is ‘influencer advertising,’... read more
Be My Influencer? Find Your Perfect Match this Valentine’s Day
Valentine’s Day is upon us once again, and to celebrate the candy-striped, sugar-coated festival of hearts and flowers, we’ve taken it upon ourselves to play matchmaker. Brands and influencers,... read more
Influencer Marketing for Beginners: How to Integrate Influencers into Your Existing Marketing Strategy
Although influencer marketing is very much in the spotlight when it comes to contemporary marketing styles, it is important to remember that, despite appearances, it is not the be-all-and-end-all. Marketing... read more
Influencer Marketing for Beginners: Social, Blogger or Vlogger – How Different Are They Really?
It’s no secret that influencer marketing has been around almost as long as the concept of business itself, from word-of-mouth recommendations to celebrity endorsements. What has changed dramatically... read more
Influencer Marketing for Beginners: How Can I Use Influencers?
If you are currently working within the marketing industry, chances are that you’re constantly being told (by us as much as anyone) that influencers are the only way to go for 2017’s strategy.... read more
Influencer Marketing for Beginners: How Much is Influence Really Worth?
Once you’ve selected which influencers will help you reach your target audience, worked together to devise a plan to make it happen and clearly set out your ROIs, you’d assume the hard work is almost... read more
Influencer Marketing for Beginners: How to Identify and Measure Your ROIs
As much as influencer marketing is being heralded as one of the most worthwhile endeavours a brand can engage in, it undeniably has one disadvantage over other, more traditional marketing efforts –... read more
Influencer Marketing for Beginners: How to Approach Influencers
The vigilant among you will have already taken full note of how to identify the best influencers for your brand (if not, quick – read it here... read more
Influencer Marketing for Beginners: How to Write a Campaign Brief
Once you’ve selected the best influencer to work with, it’s time to set your campaign in motion. The next stage of the process is where influencer marketing efforts often fail, and so getting it... read more
An A to Z of Influencer Marketing
Get to know influencer marketing a little better with our customised alphabet! A is for… Affiliate marketing – Meaning a performance-based activity whereby affiliates are rewarded... read more
Influencer Marketing for Beginners: 7 Common Pitfalls and How to Avoid Them
So you’ve taken the leap, set aside the budget and are ready to make the investment into influencer marketing in 2017. But where do you go from here? In this series of upcoming blog posts,... read more
Influencer Marketing for Beginners: Who Really Influences Your Customers
Tips for Identifying the Right Influencers to Work With Renowned marketing expert Jay Baer once commented that “true influence drives action, not just awareness”,... read more
Building Brand Reputation – Everybody’s Responsible
Although undeniably important, link-building is just part of increasing brand awareness. Here at SESOME, we like to focus on reputation rather than just link building – we believe achieving links... read more
The 4 clickbait title types you need to know about, or maybe you are already using!
Plus, a whole bunch of ready to go find-and-replace-formulas for you! I have combined two in the title of this piece. “Intrigue” and “Smug”. Did you notice? If you are reading... read more
Your 2017 marketing budget: Why it should include influencer marketing
The run-up to Christmas and New Year is renowned for many reasons: mince pies, fairy lights and television adverts that have budgets rivalling Hollywood blockbusters. However, in the wonderful world... read more
The Changing Face of Influencer Marketing
For anyone even slightly invested in the digital world, it’s hard to imagine it without ‘the blogger’. Rarely is a new product launched or promoted these days without a recognisable face from... read more