Use Your Influence: Chasing Late Payments

Working as an influencer can often come with its challenges. By now, brands and agencies should have cottoned onto the fact that influencers are extremely valuable, and will require financial compensation... read more

Use Your Influence: Making a Media Pack

As a newly emerging influencer, chances are you will have gathered yourself some pretty impressive readership stats, and social followings to boot. You will also have a clear idea about what you can... read more

A Brief History of Influencer Marketing

With the seemingly unrelenting spotlight thrown onto influencer marketing in the last few years, it can sometimes feel as if this phenomenon has been around as long as business itself. However, in the... read more

Micro, Macro or Multiple-Micro?

The Most Important Question in Influencer Marketing Right Now Who says that influence has to be loud, large and global? For the last year, countless articles have bucked both previous trends... read more

An A to Z of Influencer Marketing

Get to know influencer marketing a little better with our customised alphabet! A is for… Affiliate marketing – Meaning a performance-based activity whereby affiliates are rewarded... read more